Íon, Gaelic for “pure” and pronounced “EE-un”, is a premium Irish skincare brand that embodies the pure, natural beauty of Ireland. In creating the packaging design for Íon, I focused on capturing the essence of Ireland’s pristine environment and commitment to purity. The design is clean and minimalist, reflecting the brand’s simplicity and natural wellness. Selecting a color palette inspired by Ireland’s dark cool waters to give the brand a sense of maturity and a hydrating feel. The result is a design that is as pure and refreshing as the products themselves, perfectly aligning with Íon’s mission to bring the best of nature to skincare.